See the real profit on every listing. Then fix what’s leaking.
SellerDesk reads eBay’s own ledger, adds what your products cost you, and works out the profit on every order and listing. Each week it turns that into a short list of money moves, biggest first.
- 1Lower the ad rate from 9.0% to 3.9%Ceramic pour-over set · nearly every sale already pays an ad feeApplied+£71.60a month
- 2Raise the price to £17.99Leather card wallet · loses £1.12 on every sale after feesApply+£118.30a month
- 3Add costsAdd costs to 12 productsSold this month with no cost entered, so profit is unknown
Sales are in Seller Hub. Fees are in the ledger. Costs are in a spreadsheet.
eBay shows you revenue. It doesn’t show what’s left after final value fees, Promoted Listings fees, postage labels, refunds and the cost of the item. Without that, a best seller can quietly lose money for months.
How it works
From eBay’s ledger to a plan you can act on
Five steps, and you only do the first two.
- 1
Connect your store
Through eBay’s own sign-in. SellerDesk syncs your orders and eBay’s finance ledger. The first sync goes back 90 days, then it keeps up every day.
- 2
Add what your products cost
Unit cost, packaging and any postage you buy outside eBay, each from a date, so a supplier price rise doesn’t rewrite last month. Type them in, or upload a CSV of up to 10,000 rows and check the preview before it saves.
- 3
See profit on every order and listing
What eBay paid you after fees, ad fees, labels and refunds, minus your cost. A missing cost is never treated as free: profit is marked as overstated until you add it.
- 4
Get your weekly profit plan
Every seven days the last 30 days are compared with the 30 before and turned into up to eight moves, biggest monthly impact first. Ask for a fresh plan whenever you like.
- 5
Apply, one move at a time
Lower an ad rate or raise a price with one click. The plan keeps a running estimate of what the moves you applied are saving this month.
What the plan looks for
Every line is arithmetic on your own numbers. The writing explains the plan; it can’t add lines or change a figure.
- 01
Ad fees on sales you’d get anyway
When at least 60% of a listing’s orders paid a Promoted Listings fee, the plan suggests halving the rate, capped by your margin and never below eBay’s 2% minimum.
- 02
Listings that lose money
A new price worked out for a 10% margin after fees, ads, labels and returns, rounded up to .99. If that means a rise of more than 30%, it’s flagged for you to decide instead.
- 03
Heavy returns
Refunds taking 15% or more of a listing’s sales, with a prompt to review what the listing promises.
- 04
Supplier price rises
When a supplier you import from puts its price up, with a suggested new price at your markup.
- 05
Products with no cost
Items that sold while their cost was missing, so you know exactly what to fill in.
What you get
Dashboard
Revenue, profit, orders and margin for 7, 30 or 90 days or 12 months, against the period before, with a daily chart and your top sellers.
Profit & loss
From gross sales to profit, line by line: refunds, eBay fees, advertising, labels and cost of goods. This period, the last one and the year to date.
Payout checks
Every payout matched against the transactions behind it, so you see it reconciled or exactly how much is missing.
Cash flow
What reached your bank in the last 30 and 90 days, what’s on its way, and six months of paid out against earned.
Products by profit
Ready-made views for bestsellers, losing money, missing cost and low stock, with profit, views and conversion for each product.
Pounds, dollars or euros
Show the dashboard in GBP, USD or EUR at the European Central Bank’s daily rate. eBay still pays out in your store’s currency.
Built-in limits
SellerDesk suggests. You decide.
- Nothing changes on eBay until you press Apply.
- Unknown costs are flagged, never assumed to be zero.
- Fees come from what eBay actually charged, not a rate card.
Good to know
- Only the dashboard switches currency; other pages stay in your store’s currency.
- Cash flow shows what has happened, not a forecast. Expenses and QuickBooks are on the way.
- eBay’s fees appear as one figure per order rather than fee by fee.
Frequently asked questions
Where do the fee figures come from?
From eBay’s finance records: the fees, ad charges, labels and refunds eBay actually recorded against each order. Not an estimate from a rate card.
What if I don’t know some of my costs?
Profit for those products is marked as overstated until you add them, and the plan has a line telling you which ones sold without a cost.
Can I change a cost without rewriting history?
Yes. Every cost has a start date. A new cost applies from that date, and past orders keep the cost they had.
Is “saved this month” exact?
No, it’s an estimate: the monthly impact of the moves you applied in the last 30 days, assuming sales hold.
See where your profit is leaking this week.
Connect your eBay store, add what your products cost, and get your first plan.
Nothing changes on eBay until you approve it.